For Small Business and Community Leaders
Build your revenues, relationships and reputation by becoming a more persuasive and confident speaker.
Start strong by choosing one of six different opening techniques designed to capture and keep your audience’s attention.
Quickly set up a start-to-finish structure and five different formats you can use to arrange your brilliant ideas and valued information, every time.
Learn how to match your speaking objective to what the audience wants so you both win.
Choose from a strategic selection of benefit and pain words to add interest throughout your message.
Frequently Asked Questions
Why does public speaking often cause so much anxiety?
As humans, we are programmed to be a part of a group but not necessarily to stand in front of one. When we find ourselves alone facing others, we can experience the “fight or flight” syndrome. Most of us instinctively want to run away, to disappear. It’s hard work to overcome this internal struggle, stand up, speak and do a great job.
Why are some speakers so much better than others?
It boils down to two elements. The first is they have learned how to put together the right message for the audience, no matter its size or purpose. The second is their commitment to rehearse aloud as long as it takes to project confidence, know-how and passion. No good speakers just reads their message silently over a few times!
What’s the most important word a speaker/leader can use when presenting?
“You.” Remember, even though you may be the expert, the presentation is NOT about you. Successful speakers and leaders make their remarks “you-oriented” and not so much “I” or “We” in their focus.
What can I do to calm my nerves before a presentation or speech?
The day before, give yourself time to recharge your batteries. Go for a run, workout, get a massage, listen to your favorite music, socialize with friends – but not too late! Try to get a good night’s sleep. Consider rubbing lavender, an essential oil, on your wrists. Put all your notes, visuals, props, and handouts in order, packed and ready to go. The day of your message avoid too much caffeine as it will just make you jumpy. Try an herbal tea. Get their early to check out the room, microphone and seating arrangements. Bring an extra copy of your introduction and notes, just in case.
What clothes work best when you’re before a group?
Avoid large patterns, black, white, and bright red. Patterns can be distracting. Black can be intimidating and white and red can be hard to view for long periods of time. Dress a notch or two above the casual level of your audience so you look professional. Natural fibers tend to breathe better than synthetics, keeping you from getting sweaty from possible anxiety. Wear shoes that are comfortable and inconspicuous. Always bring a back-up outfit just in case you spill something!
Meet the expert
Anne B. Freedman
Anne B. Freedman is an internationally-recognized presentation and leadership communication expert, professional speaker, and founder and CEO of Speakout, Inc., based in Miami, Florida. A former journalist who works with leading corporations and executives, she is author of Public Speaking for the Genius and a collection of e-books, videos, and e-courses. Active in numerous business and community organizations, Anne’s mission in life is to help stamp out boring, ineffective speeches and presentations on our planet while giving people the tools they need to prevent these time-wasting, frustrating occurrences.
“ Being in front of a large crowd can make us very uneasy, or it can make us totally comfortable. After I used Anne's course, I acquired the confidence and comfort level I needed to be at ease and effective before any size crowd.”
Gladys Mezrahi, CEO, Indigo Events
“ Your course has been extremely useful in developing the steps for the presentations that I give in the community on health and wellness. I found the many examples helpful, too.”
Dr. Michael P. Newman, D.C. P.A.
“Speak Your Way To The Top! is an inspirational and practical course on how to do presentations for all levels of work experience. The step-by step process makes it both easily accessible and an enjoyable experience when working on a presentation.”
Glaucia Hartman, CEO, GH International Consultants
“This course is very useful and proves its worth as a reference once back in the office and preparing for that next presentation.”
Matthew H Wyatt, VP Business Transformation (Latin America), SABMiller PLC
“ As CEO and Founder, I am expected to speak regularly in a variety of venues. Nothing terrified me more. Working through this incredible course has helped me to not only be extremely effective but comfortable giving a presentation.”
Susan Perry, CEO, Taylannas, Inc.
Something to say but don’t know how to say it? For years, I tried and failed to kill my Ugly PowerPoint and to think beyond the bullets. Now, when I face a new presentation or speaking challenge, I open this course for practical, step-by-step guidance and inspiration.
Steven L. Meyers, PhD, author of Personalized Philanthropy: Crash the Fundraising Matrix
If you want to succeed in business, then you need to sign up for Speak Your Way to The Top! It will teach you how to communicate with confidence, share ideas that inspire, and connect with the hearts and minds of your audience. Since my pesky fear of public speaking never seems to go away completely, I find myself referring to this e-course over and over again. It seems there’s always something new to learn!
Lori Anne Wardi, Vice President of Registry Services, Neustar.
As a scientist, I’m regularly required to present data and research proposals so I considered myself an experienced public speaker. After taking this e-course, I soon realized that in my previous presentations I incorporated elements that I randomly picked from other presenters, but by going through this e-course I was able to refine my own unique style and preferences. I highly recommend this rich step-by-step guide for putting together a focused and successful presentation.
Goldi A. Kozloski
A very complete course that enabled me to feel confident about my next presentation! Thank you Anne.